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This phase is arguably the most important phase of your next project, one which is often not recognised as a standalone pre-requisite or unfortunately too frequently left it in the hands of a ‘monocular’ resource.

This phase of a project is vital to adequately identify project specific risk, identify outside factors that can affect risk and to ensure that budgets are robust and that  a client see us adding value. Robust budgets coordinated with realistic programming equate to financial  returns.

A ‘conceptualisation’ service is a streamlined, speedier, more consultative, more economical alternative initiation strategy for clients/developers to consider.

You can think of it as pre-pre-construction strategy assembly.

Our services include Project Conceptualisation / Design Management / Team assembly

It provides a Project Design Brief (PDB) for wide ranging design team briefing purposes. It is the precursor to commencing with any design, it is used to concisely brief design teams, Financial Institutions, QS's, Project Managers amongst others.


Our development team work closely with our Government clients as well as local communities to either finance or to secure finance, for key strategic infrastructure projects.


We strive to ensure that these projects contribute to the local population employment and education and to the long-term goals of our governmental and military clients.  In todays age of ever increasing energy costs and water shortages, our teams design these projects with the aim of long-term affordable and quality of supply of both of these items. 

Our expertise includes  high-rise, hotels, aged care/ medical, residential, earthquake recovery, facades; renewable energy systems, Defence, aviation, modular, commercial, retail, consumer goods, hospitality, educational, viticulture, office, fit out, seismic strengthening, insurance and sports projects.



Our secure facilities are fully coordinated and constructed from inception to include these options for your family, staff or force personnel safety.

Drone surveillance/ 24 -hour radar detection
Seismic/ground/water-based detection system
Local intelligence, surveillance and multifaceted detection
Physical security, close protection security personnel, exfiltration measures.
Counterattack measures, aggressive countermeasures.
Biological protection, close protection, exfiltration measures, secure rooms, supplies, off-grid power.

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Acoustic Engineers


BIM Specialists

Civil Engineers

Communication/Data Engineers

Demolition experts

Electrical Engineers

Elevator and lift specialists

Environmental Engineers

Façade Engineers

Finance/Banking considerations

Fire Engineers

Heritage Authorities

Hydraulic Engineers




Legal and contractual

Local Authorities

Mechanical Engineers

Political influences

Project Managers

Public / neighbours

Renewable Energy Engineers

Resource Consent Engineers


Structural Engineers

Traffic Engineers

Process snapshot

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Whakaaro engaged

Selected consultant


Project Design Brief

EOI / RFP for

architect & consultant engagements

Architect & other

consultant engagements

Project design development

A poor brief and scope, results in increased contingencies by design teams, suppliers and contractors.

The more accurate the brief is, the more focused and therefore more accurate the estimates and pricing will be.


Whakaaro - Kingsman provide this clearly defined vision, scope and expectation to the eventually selected design team and project management team.

Whakaaro - Kingsman can then, if the client requires it, also provide a project long overview as the client representative as well as interfacing with marketing and sales teams.


As well as gathering information about physical requirements, the briefing process will, where relevant:

  • Verify the objectives and priorities of the project.

  • Ensure space, time and budget parameters are aligned with the client’s vision and needs.

  • Ensure expectations are reasonable and attainable.

  • Clarify client roles and the project structure.

  • Establish how much the client knows already and their level of experience; do they already have a clear brief?

  • Gather contextual information.

  • Gather user information.

  • Establish the building life span and flexibility requirements.


      For example includes:

  • Existing information such as the business case, the statement of need and the strategic brief.

  • Site surveys, site information and site appraisals.

  • Analysis of existing accommodation.

  • Workshops with champions and user panels to establish needs, expectations and priorities.

  • Input from other stakeholders.

  • A wider consultation processes.

  • Interviews.

  • User surveys.

  • Input from key consultants, statutory authorities, such as the fire brigade, statutory utilities, local authority, heritage organisations, and so on.